Nashville, TN

Conducted in December of 2024, this case study explored a brand audit of the popular Nashville market and deli, fondly known as “Little Hats”. The deliverables for this report included qualitative and quantitative market research, development of target customer personas, an analysis of active marketing tactics and strategic recommendations to strengthen the brand based on the team’s findings. Since completion of this project, the restaurant has since expanded with three additional locations opening across the Nashville Metropolitan area.