Nashville, TN

Conducted in December of 2024, this case study explored a brand audit of the popular Nashville market and deli fondly known to the local community as “Little Hats”. To start, the team leveraged qualitative and quantitative market research to understand the phsycological drivers of customers specific to Little Hats Deli. Findings such as consumer’s personality types, purchasing power, and product preferences helped the team develop targeted strategies to deliver the most impactful messaging possible to drive business to the storefront and strengthen brand recognition. Since completion of this project, the restaurant has since expanded with three additional locations opening across the Nashville Metropolitan area.